Cultural strategy for hotels, restaurants, tourism boards, and CPG brands.
The difference guests feel but cannot name.
CULTURAL ADVISORY
Christine Alexis advises hotels, restaurant groups, tourism boards, and CPG brands on translating heritage and place into experiences that build loyalty. Her background includes a decade of cross-cultural marketing leadership across 10 countries, an MBA from the University of Miami, and credentials from Yale University and the University of Oxford. Her approach is grounded in proprietary frameworks, including Cultural Cartography™, Global Insight Matrix™, and the Hospitality Experience Framework™, that translate culture into strategy.
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Find your next steps with clarity.
ADVISORY
Book a 1:1 Cultural Strategy Intensive
A focused cultural strategy session for hospitality leaders. Ideal before a hotel rebrand, restaurant launch, or destination repositioning.
Leave with a Cultural Positioning Playbook in three business days.
ASSESSMENT
Cultural Brand Audit
A high-impact hotel, restaurant, or CPG brand audit. Review of guest experience, cultural positioning, and narrative alignment. Understand what's working and where opportunities exist.
A simple way to see how your brand shows up through a cultural lens.
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Christine advises hotels, restaurant groups, and tourism boards on brand positioning, guest experience, and cultural clarity. Engagements include strategy intensives, brand audits, culinary storytelling, experience design, and ongoing advisory retainers.
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Hotel groups and independent properties preparing for a rebrand, opening, or repositioning. Restaurant groups ready to build a brand guests remember, not just a menu. Tourism boards seeking to articulate what makes their destination worth visiting. If your guests should feel something distinct when they arrive, this work is for you.
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A focused 90, minute session to identify what feels unclear or inconsistent about your brand and map the path forward. You receive a Clarity Playbook within three business days covering brand narrative, guest experience opportunities, F&B direction, and messaging priorities.
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A comprehensive review of your brand, guest experience, F&B program, and marketing. You receive a clear assessment of what is working, what may be creating confusion, and where refinement will have the most impact.
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Yes. For leadership teams seeking ongoing counsel, Christine offers advisory retainers, F&B and experience consulting, and fractional cultural strategy. Each engagement is structured around your priorities.
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Both. Cultural immersions are available virtually or on-site depending on what the engagement requires. Travel is available throughout North America, Latin America, Europe, and the Caribbean.