FRAMEWORKS
Proprietary cultural strategy frameworks for hotels, restaurants, tourism boards, and consumer brands.
This advisory practice is anchored in methodologies that translate culture, identity, and human behavior into strategic clarity. These systems help leaders see themselves, their audiences, and their opportunities with precision. They provide structure that allows the work to be both intuitive and deeply analytical.
Frameworks
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A methodology for mapping the cultural and emotional forces that shape how guests perceive your brand.
Cultural Cartography reveals patterns in identity, behavior, and meaning that influence perception and loyalty.
This framework is used to:
Refine brand positioning
Strengthen narrative direction
Clarify emotional resonance across markets
Align identity with guest values
Cultural Cartography helps brands understand where they stand and how to move forward with intention.
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A strategic system that synthesizes global research, cross-cultural patterns, and behavioral intelligence.
The Global Insight Matrix reveals how guests think, choose, and connect across regions.
This framework is used to:
Guide international expansion
Shape market entry strategy
Direct campaigns for global audiences
Support C-suite decision-making with cultural precision
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A proprietary model that translates cultural identity into elevated guest experience.
The Hospitality Experience Framework shapes how a brand is felt from arrival to departure.
This framework is used to:
Design rituals and sensory cues
Map the guest journey
Strengthen culinary storytelling
Create signature moments that guests carry with them
Where These Frameworks Are Used
Cultural Cartography™ reveals meaning. Global Insight Matrix™ reveals behavior. Hospitality Experience Framework™ reveals experience. Together, they guide identity, narrative, and execution across every engagement:
Cultural Strategy Intensive, Brand and Experience Audit, Advisory Retainer, Implementation Support, and Cultural Immersions.