ABOUT CHRISTINE
Cultural strategist for hotels, restaurant groups, tourism boards, and CPG brands.
Christine Alexis advises hospitality and consumer brands across North America, Latin America, the Caribbean, and Europe on what makes them distinct and how to ensure guests feel it.
FOUNDER STORY
Christine brings more than a decade of experience leading cross-cultural marketing and communications for global brands and institutions across ten countries.
Her work has included directing communications strategy and execution for a $435 million acquisition and generating more than $21 million in earned media coverage. She now advises hotels, restaurant groups, tourism boards, and consumer brands on translating identity and place into experiences that create lasting distinction.
Over time, her work has revealed a defining insight: the most enduring hospitality brands are not built through scale alone, but through clarity of identity and intention.
Places resonate when culture is honored, stories are coherent, and experience feels lived rather than performed.
Today, Christine partners with hotels, restaurants, and destinations to translate identity into experience with precision and care. Her approach blends cultural intelligence, narrative clarity, and practical strategy to help brands articulate who they are in ways guests remember long after they depart.
CAREER FOUNDATIONS
These organizations represent the foundation of Christine’s work across global markets. Experience gained leading strategy, communications, and cultural storytelling within these environments now informs the advisory practice she brings to hospitality, culinary, and destination brands.
Education
University of Miami, MBA
Executive Education
Yale University
University of Oxford
AREAS OF EXPERTISE
Christine’s work is grounded in four interconnected disciplines that shape how hospitality, culinary, and destination brands express identity, meaning, and value over time.
Cultural Brand Strategy
Christine helps hospitality brands clarify what makes their place distinct. She translates local culture, history, and emotional cues into a clear point of view that informs branding, storytelling, and guest experience, so travelers feel a genuine sense of connection rather than a generic stay.
Guest Experience Design
Christine shapes guest journeys from arrival to departure. Rituals, sensory cues, and small details are intentionally designed to influence how a stay feels at every stage. Experiences become cohesive and memorable, reinforcing brand identity through moments guests remember and associate with quality.
Restaurant & Culinary Consulting
Christine translates culinary traditions, ingredients, and technique into cohesive narrative systems. Menus become cultural expressions that communicate place, care, and intention, elevating perception, positioning, and how guests value the experience.
Cross-Cultural Marketing
With experience across North America, the Caribbean, Europe, and Latin America, Christine helps brands grow while preserving cultural authenticity. Global standards are applied with discernment, ensuring local character, heritage, and nuance remain intact across every guest touchpoint.
